Active ETFs Raise the Bar for Advisor DiligenceActive ETFs Raise the Bar for Advisor DiligenceActive ETFs Raise the Bar for Advisor Diligence 

Active ETFs are giving advisors more choices than ever, and more homework to go with them. Issuers launched 953 active strategies in 2025, accounting for 84% of all new ETFs that year, and the momentum has carried into 2026. Cerulli Associates detailed the trend in its latest U.S. Product Development Edition report. Key Takeaways: Active […]
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