Prime Day Starts Soon: 7 Ways to Tell a Real Deal From a FakePrime Day Starts Soon: 7 Ways to Tell a Real Deal From a FakePrime Day Starts Soon: 7 Ways to Tell a Real Deal From a Fake 

Cari Rubin Photography / Shutterstock.comAmazon wants you to believe Prime Day is when the savings get serious. Sometimes that’s true. And sometimes that giant “50% off” badge is a magic trick — and the thing disappearing is your money. Prime Day 2026 runs June 23 through 26, kicking off just after midnight Pacific on Tuesday. Four days. Thousands of deals. A ticking clock on every single one. Here’s the catch. A “discount” is only…