Gen Z Seeks to Optimize Sleep and Is Willing to Pay for ‘SleepMaxxing’Gen Z Seeks to Optimize Sleep and Is Willing to Pay for ‘SleepMaxxing’Gen Z Seeks to Optimize Sleep and Is Willing to Pay for ‘SleepMaxxing’ 

Gemini / GoogleNick Smart is always searching for ways to improve his overall wellness. When the 29-year-old College Station, Texas, man discovered a cooling mattress topper could regulate body temperature, he thought it would be perfect for him and his wife to catch up on sleep while caring for their 11-week-old son, Emmett. “This could really help us get better sleep, deeper sleep,” Smart said. Smart isn’…